AI Insights · Timothy · July 2025
Top Educational Games in New Zealand: Q2 2025 Performance
Explore the performance of top educational games in New Zealand during Q2 2025, with insights from Sensor Tower on downloads, revenue, and active user trends.
In the second quarter of 2025, the educational games sector in New Zealand saw notable trends across the top five apps. According to Sensor Tower data, these apps demonstrated varied performance in terms of downloads, revenue, and active users.
Minecraft Education experienced a fluctuating trend in weekly downloads, peaking at around 3.4K in mid-April and dropping to approximately 1.5K by the end of June. Active users also saw a decline from roughly 5.6K in early April to about 3.8K by the quarter's end.
ABCmouse 2: Kids Learning Game from Age of Learning, Inc. showed a steady increase in weekly revenue, reaching a high of $270 by mid-June. Weekly downloads peaked at 1.9K in mid-April, before declining to 481 by the end of June. Active users increased to a peak of 2.8K towards the end of the quarter.
PAW Patrol Academy maintained consistent weekly revenue, with a slight peak of $446 in late April. Downloads varied, with a high of 1.2K in mid-April and ending the quarter at 872. Active users rose to 2.3K by the end of June.
Lingokids - Play and Learn from Monkimun Inc. saw its highest revenue at $3.1K in mid-April, with a slight decrease to $2.6K by the end of June. Downloads began at 858 and dropped to 701, while active users decreased slightly to 2.0K by June's end.
Reading Eggs - Learn to Read from Blake eLearning had the highest revenue among the apps, peaking at $9.3K in early April. Downloads were stable, with a slight peak of 917 in late March, and active users showed a minor decline, ending at 3.4K.
For more detailed insights and data, visit Sensor Tower's platform.
